Football South Australia is pleased to announce a new statewide partnership with NewRoad Coffee, marking the beginning of a long-term collaboration designed to strengthen value, consistency, and support for clubs across the state.
After a highly competitive tender process, NewRoad Coffee emerged as the preferred supplier for Football SA venues and affiliated clubs. The partnership aligns with Football SA’s commitment to securing whole-of-football pricing, ensuring that every club, regardless of size or location, can benefit from a consistent, transparent, and affordable structure.
By leveraging the collective power of the football community, Football SA has been able to bring together a partnership that meets key procurement metrics around quality, delivery, value, and statewide accessibility.
About the Partnership
Under this agreement, NewRoad Coffee will supply premium roasted coffee to Service FM Stadium’s Corner Café and will establish a streamlined procurement pathway for clubs to access product efficiently and cost-effectively. This forms part of Football SA’s broader strategy to consolidate purchasing power, reduce club operating costs, and align with suppliers who share the values of the football family.
Comment – Michael Carter, CEO, Football South Australia
“Following a strong and thorough tender process, we are delighted to welcome NewRoad Coffee into the Football SA family. A central objective of this process was achieving pricing that supports all of football, and NewRoads’ offering met all essential metrics — from quality and delivery to consistency and value.”
“By using the collective strength of our football community, we have been able to secure a partnership that benefits clubs across the state. As the game continues to expand at record pace, partnerships like this play an important role in ensuring our clubs are supported both on and off the pitch. We are excited by what this partnership will deliver.”
Comment – Tyson Hallam, NewRoad Coffee Ambassador
“NewRoad Coffee is proud to be partnering with Football South Australia and becoming part of the broader football community. As a community-minded brand, we see this partnership as an extension of the values we already hold and the relationships we continue to build across the state.”
“We are delighted to align with an organisation as respected and community-focused as Football SA, and we look forward to forging a partnership that delivers meaningful value to clubs and participants at every level.”
What Comes Next
Clubs will receive further information regarding access pathways, ordering processes, and marketing support. Football SA and NewRoad Coffee will work together to build promotional campaigns, club-facing materials, and co-branded initiatives that support visibility and engagement.
Visitors to Service FM Stadium will be among the first to experience the collaboration, with NewRoad Coffee becoming the signature roast served at the venue’s Corner Café.
This partnership represents an exciting step forward for Football South Australia and reinforces its commitment to building strong, community-aligned commercial relationships that benefit the entire football ecosystem.