Football South Australia is the governing body for football in South Australia. We are a large member-based organisation with an official participant base of in excess of 40,000 players across 14 associations, with over 300 clubs statewide.
Football SA is responsible for high performance programs for talented athletes, competition management, the management and performance of Servicefm Stadium, governance, financial management and strategy for the game in the state.
To enhance our digital presence and engage with our community. The ideal candidate will have a passion for football and experience in creating compelling content across various social media platforms. This role will involve developing strategies, creating engaging content and analyzing performance metrics to boost our online engagement.
Key Areas of Responsibility
- Content Creation: Develop and curate engaging content (graphics, videos, articles) for social media platforms, website, and newsletters that resonates with our audience.
- Social Media Management: Manage and grow our social media accounts (Facebook, Twitter, Instagram, etc.) by scheduling posts, responding to comments, and interacting with followers.
- Strategy Development: Collaborate with GM Commercial Operations and other departments to create and implement a comprehensive social media strategy that aligns with Football South Australia's goals and objectives.
- Campaign Management: Plan and execute digital marketing campaigns for events, competitions, and initiatives to increase visibility and participation.
- Analytics and Reporting: Monitor social media metrics, analyse performance data, and provide regular reports to assess the effectiveness of strategies and campaigns.
- Community Engagement: Build and maintain relationships with clubs, stakeholders through interactive content and community outreach initiatives.
- Trend Monitoring: Stay up to date with social media trends, football news, and digital marketing best practices to continuously enhance our content and engagement strategies.
Knowledge, skills and behaviour required
The following skills and qualifications are essential:
- A degree in Marketing, Communications, Journalism or related field / or the equivalent in training, education and/or experience.
- Proven experience in social media management and content creation, preferably in the sports industry.
- Strong understanding of various social media platforms and their respective audiences.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Excellent time management skills.
- Proficiency in graphic design software (e.g. Adobe creative suite, Canva) and video editing tools
- Demonstrated organisational and administrative skills with the ability to plan, coordinate and execute tasks and projects through to completion whilst meeting deadlines, balancing competing demands and having a specific attention to detail.
- Ability to work with limited direction to initiate procedures, set priorities and manage tasks.
- Enthusiasm and a high-level of self-motivation and initiative, and ability to work independently and collaboratively in a fast-paced environment.
- Consistently proactive, taking initiative whenever possible.
Additional skills and qualifications:
- Experience and knowledge of football and a passion for the sport (highly desirable)
- Experience with social media advertising and SEO best practices.
- Strong analytical skills and experience using social media analytic tools.
- Working with Children’s Check (Essential)
- Driver’s License (Essential)
Only shortlisted candidates will be contacted.
Applications to be submitted through seek.
Applications close Tuesday 8 Ocotber2024.