Football South Australia is proud to announce Bleasdale Wines as the Official Wine Partner of Football SA, marking the beginning of a bold and values-driven collaboration between two iconic South Australian brands.
This partnership represents more than just a commercial alignment, it is a celebration of shared values, community investment, and a united vision for supporting grassroots sport across South Australia.
Founded in 1850, Bleasdale is one of South Australia’s oldest and most respected wineries, with a proud tradition of excellence and innovation in winemaking. This deep-rooted legacy, paired with a forward thinking approach, makes Bleasdale a natural partner for Football SA’s growing football community.
Michael Carter, CEO of Football SA, said the partnership will bring direct benefits to clubs and members:
This is a truly exciting alignment between two proudly South Australian institutions. Bleasdale’s commitment to community and sport mirrors our own. Through this partnership, our members and clubs will enjoy access to exclusive offers and pricing, and we’ll see tangible investment flow back into club land—where it matters most.
As part of the agreement, Bleasdale Wines will activate a series of initiatives throughout the year, engaging clubs and members while celebrating South Australia’s winemaking heritage.
Leigh Warren, General Manager of Bleasdale Vineyards, expressed his enthusiasm for the partnership:
We are thrilled to partner with Football SA. We know that football (soccer) remains one of the fastest growing sports and as a longstanding supporter of Australian sport, including the Melbourne Football Club and the South Australian Cricket Association whilst recently partnering with the Adelaide 36ers, Bleasdale is committed to backing grassroots sporting communities. Football SA’s reach and impact align strongly with our values, and we’re excited about the opportunities ahead to contribute meaningfully to football across our wonderful state.
More information on specific member offers, activations, and club engagement opportunities will be announced shortly.
Football SA proudly welcomes Bleasdale Wines to the football family.