Football South Australia is pleased to announce a new strategic partnership with Nupak Australia, a leading supplier of food packaging solutions, including coffee cups, food packaging, and customised club-branded products.
This partnership has been established with a clear purpose: to deliver genuine savings, improved access to quality products, and tangible commercial benefits for clubs across South Australia. Through this collaboration, clubs will have the opportunity to access competitive pricing, consistent supply, and tailored food packaging solutions that support both matchday operations and community fundraising activities.
The partnership is led by Barney Smith, one of Nupak’s owners, widely known and respected across the football community for his long-standing involvement in the game. Barney’s personal connection to the sport strengthens the alignment, ensuring clubs receive not only a high-quality product offering but also trusted support from someone who understands grassroots football.
“Nupak is thrilled to partner with Football South Australia,” Barney said.
“Bringing our locally-owned, quality food packaging to the heart of the football community. Together, we're making game days better with top-notch, affordable food and drink packaging solutions from a business that loves football as much as you do.”
Football SA CEO Michael Carter welcomed the partnership, highlighting its alignment with the organisation’s broader commercial strategy.
“This partnership with Nupak reinforces our commitment to providing meaningful, cost-saving opportunities for clubs right across the state. It is another step forward in our plan to aggregate purchasing, reduce costs, and support the football network in a practical and impactful way. We are delighted to welcome Nupak—and Barney—into the Football SA family.”
Clubs can expect regular offers, promotional opportunities, and ongoing updates as the partnership continues to expand. Football SA and Nupak will work closely together to ensure clubs have access to the best possible pricing and product solutions.
Further information will be provided to clubs shortly, including ordering processes, product options, and introductory offers.