Asahi Lifestyle Beverages (ALB) and Football South Australia (Football SA) are delighted to announce their partnership, naming Gatorade as the Exclusive Non-Alcoholic Beverage Partner of Football SA.
During the five-and-a-half-year partnership agreement, Gatorade will be the exclusive provider of all non-alcoholic beverages for Football SA. This partnership will see a range of products including Schweppes, Gatorade, Solo, Pepsi Max and Cool Ridge served at Football SA venues.
South Australian football fans will see the Gatorade logo prominently at ServiceFM Stadium, with the logo featured visibly on top of the players' race and behind the goals on the facilities showcase pitch.
Football SA’s Chief Executive Officer Michael Carter said:
“We are delighted to partner with Gatorade for the next five-and-a-half-year period. Gatorade has incredible credentials of partnering with leading institutions across Australia and I am extremely delighted to welcome them to our ever-growing list of esteemed corporate partners.”
ALB Chief Executive Officer Nigel Parsons highlighted the synergies between ALB and Football SA.
“We are thrilled to be the exclusive non-alcoholic beverage supplier for Football SA.
“It’s incredibly exciting for our business. It means we can get some of Australia’s best beverages such as Schweppes, Pepsi, Solo, Cool Ridge and Gatorade to fans at ServiceFM Stadium.
“It’s fitting to kick off this new partnership in a brand-new stadium. We can’t wait to deliver our amazing drinks, activations and much more to the South Australian football family.”
About Asahi Lifestyle Beverages
Asahi Beverages is one of the leading beverage companies in Australia and New Zealand.
With a rich and varied history, Asahi Beverages markets quality alcohol and non-alcohol beverages, boasting a strong portfolio of established household brands and innovative, new-to-market products.
Asahi Beverages is a member of Asahi Group Holdings, one of Japan’s leading beverage companies, and comprises of some of Australia and New Zealand's most successful beverage businesses, including Asahi Lifestyle Beverages (formerly known as Schweppes Australia), Asahi Beverages New Zealand and Carlton & United Breweries (CUB) which now incorporates Asahi Beverages alcohol division, Asahi Premium Beverages.